crm solutions customer: Super Butcher

Having opened three stores in 2009 alone, Super Butcher is no stranger to the challenges that come with rapid expansion. The need for seamless internal efficiencies, including the provision of comprehensive inventory control and reporting for Head Office, were top priorities when Super Butcher began their partnership with Markinson in June 2009.

“Each of the Super Butcher stores were stand alone and not polling to Head Office, which required the manual entry of different prices and for each store,” says Warren Katipa of Super Butcher, “Markinson’s Shopkeeper retail solution allows us to centralise this process, reduce data entry errors, keep better control of our inventory and greatly improve the quality of reports for faster and more informed decision making.”

“From Head Office, we can turnover prices for all stores within a few minutes – which used to take us hours,” he says, “Shopkeeper has also significantly reduced the time I used to spend generating our Sales and Gross Profit Margins; I can now do them in a quarter of the time it used to take.”

In less than a year of working together, the relationship between Markinson and Super Butcher has established itself as open and collaborative. “Markinson’s level of support to us is fantastic,” Mr Katipa says, “anytime we’ve needed them they’ve been very quick to respond.”

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