crm solutions customer: GSB Supplycorp

GSB Supplycorp is one of New Zealand’s leading procurement service providers, delivering over $700 million of procurement services to over 4,000 organisations each year using world class solutions and technologies. An increase in demand for its services, along with a complex business model involving a wide variety of stakeholders, gave GSB Supplycorp the opportunity to examine and refine its existing business processes and information systems.

GSB Supplycorp’s business model has a very complex and diverse range of relationships with its customer base and suppliers, as it delivers advice, consultation, and technology solutions to help organisations with procurement decisions and activities. This means that the company maintains several systems with widespread customer information, as well as sourcing information from the systems of suppliers.

After an extensive research and selection process lasting seven months, GSB Supplycorp settled on SalesLogix, as it offered the most relevant features and met the budget. “We were delighted to be able to implement the Markinson Solutions within budget, whilst also meeting our key objectives and allowing us to better understand what’s happening within our customer base”, says McNabb.

He adds, “The team has responded positively to the new system with a number of them asking, ‘why didn’t we do this earlier?”

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